Port Aventura/Salou, Scene of Coastal Spain in 19th Century

This conceptual design/build rendering is an example of hundreds of renderings I did (over wireframe) to support the creation of a 200 acre, seasonal theme park located on the Spanish Costa Dorada near Barcelona. This rendering shows an exterior scene of coastal Spain in the 19^th century.

The park was developed to serve an established tourist market primarily comprised of Northern and Central Europeans. It was intended to evoke the excitement of travel to exotic places. The master plan and subsequent design created  a rich blend of architecture, signage, food presentation; live entertainment, merchandise, rides, and costumes of each “node.” In all the park contains 9 live shows, 15 restaurants, 30 small service sites, 22 shops and 30 rides.

Port Aventura opened in 1994 and exceeded all projections for attendance. Subsequent to opening, controlling interest in the park was acquired by Universal Studios.